Internet TV allows the users to choose the content or the television show they want to watch from an archive of content or from a channel directory. The two forms of viewing Internet television are streaming the content directly to a media player or simply downloading the media to the user's computer. With the "TV on Demand" market growing, these on-demand websites or applications are essential for major television broadcasters.
The rise in popularity of internet TV and video-on-demand is affecting traditional TV viewing says a report from Nielsen. But the old fashioned gogglebox is still dominating consumers viewing time, for now at least.
When it came to the amount of time spent watching TV, there was also a decline. The average time spent watching traditional TV monthly was 153 hours and 19 minutes, q drop from the previous years fiure of 154 hours and 05 minutes.
When it came to alternative sources of watching TV, the report looked at internet TV, timeshifted content and videos watched on a mobile phone, these have all consistently grown in the last 2 years.
The report showed that for internet video was watched by 147.4 million, a rise from 141.4 million the previous quarter, timeshifters reached 113.5 million in number from 105.9 million. Watching TV on mobile phone reached 33.5 million compared to 24.7 million the previous year.
As Pay TV Costs Keep Rising. It's Time To Move To Internet TV!
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